Lots of scientific studies have been done to find out what truly motivates people, and consequently companies.  Companies are really just people, after all.  This fascinating video from RSA points out some astonishing results.  The bottom line is that we as a company are not motivated by profit alone, we are also strongly motivated by purpose.  That purpose is environmental stewardship, creating innovative and cost-effective ways of treating wastewater and keeping our waterways clean.  Check it out, I think you’ll find it worth your time.